PRODUCTS DESIGNED BY MOTHERS, FOR MOTHERS
Designing for You and Your Family
The Archetype of Our Designers
Our designers understand the demands of modern motherhood because they live it every day.
Their creations are inspired by moments like calming a fussy baby, organizing a busy household, or simply finding joy in a quiet moment with their children.
From ergonomic baby essentials to eco-friendly home products, every item is thoughtfully crafted to make your life easier, more beautiful, and more sustainable. Our designers aren’t just experts in Swedish industrial design; they are also mothers who understand the joys and challenges of parenting firsthand.